A longer version of this article has also been published in the Canadian Competition Law Review.

“Greenwashing” involves making environmental (i.e., “green”) claims which may leave consumers with the false or misleading impression that a product or service is “environmentally friendly” when, in fact, it is not. In Canada, greenwashing – as a form of misleading advertising – is largely governed by the Competition Act (the “Act”). Specifically, section 74.01(1) of the Act sets out the general civil prohibition against making representations to the public for the purposes of promoting a product, service or business interest that are false or misleading in a material respect.[1] Section 52(1) of the Act contains the general criminal prohibition against misleading advertising. This section prohibits a person from knowingly or recklessly engaging in the activities prohibited by section 74.01(1).
Continue Reading Spotlight on Greenwashing

On September 20, 2022, the Competition Bureau (the “Bureau”) hosted its Competition and Green Growth Summit (the “Summit”). In a nutshell:  while the Competition Bureau did not provide any definitive policy pronouncements or specific directives (as the Summit was structured as a high level discussion on the intersection of competition law, deceptive marketing and sustainability policies), sustainability related matters are clearly an enforcement priority for the Bureau. Among other things, Commissioner Boswell highlighted the need for urgent action in addressing climate change and the increased interest by consumers and businesses in moving towards a greener economy.
Continue Reading Competition Bureau Green Growth Summit – Summary and Key Takeaways