The Competition Bureau (the “Bureau”) recently released a new volume of its Deceptive Marketing Practices Digest (the “Digest”). The purpose of the Digest is to provide businesses with guidance on how to comply with the Competition Act (the “Act”) when marketing their products and services, and each volume focuses on a few specific types of advertising practices. This sixth edition of the Digest discusses two main topics: (i) the use of scarcity cues in online marketing and (ii) drip pricing and other types of variable fees.Continue Reading Competition Bureau Releases Deceptive Marketing Practices Digest: Volume 6