Competition Chronicle

Competition Chronicle

Competition & Antitrust | Foreign Investment

Tag Archives: Canadian Code of Advertising Standards

Influencer Marketing: A Changing Landscape for the Regulation of Deceptive Marketing in Canada

Posted in Marketing & Advertising
In recent years, advertisers have increasingly established commercial relationships with online personalities or “influencers”, who market their products through various digital platforms and social media. The prevalence of “influencer marketing” has become an emerging frontier for the regulation of deceptive marketing in Canada and abroad. Digital Marketing in Canada In Canada, issues regarding misleading representations… Continue Reading

ASC Advertiser Dispute Resolution Procedure Revamped

Posted in Marketing & Advertising
Ad Standards announces new process for handling competitor advertising complaints. Effective Monday, February 11, 2019, Ad Standards (ASC) will implement a new process for handling complaints between competitor advertisers.  While ASC has offered a confidential procedure to deal with such disputes since 1976, it recently conducted a review to determine if the dispute resolution service… Continue Reading